Over a period of two weeks the campaign’s Facebook page had 7789 visitors. The competition was tightly integrated into Facebook, being presented as an app on their fanpage, where entrants register and share with friends over social media networks to enter.Īt the start of the competition, the Beyond Blue Facebook Page had around 35,000 Likes. The CLIPSED platform enabled Beyond Blue to run a competition in conjunction with the Geelong and Hawthorn AFL clubs to win a signed jumper. How did Beyond Blue’s social media campaign perform? We have seen many businesses in Australia and around the world turn to social media applications as a fresh, innovative and viral marketing approach. They wanted to capture the audiences attention at the Beyond Blue AFL cup held at the MCG to increase their likes on the Beyond Blue Facebook page.īeyond Blue’s media agency turned to an Australian owned and developed social media sharing platform, CLIPSED. CLIPSED is a unique social sharing platform that rapidly accelerates promotion of brand, products and services via social media channels such as Facebook, Twitter, LinkedIn and popular Email clients such as Gmail, Yahoo and Hotmail. They also wanted to promote to people there is an avenue to contact when in need of help with their mental health. Recently, Beyond Blue undertook a social media campaign aimed to increase awareness for Beyond Blue and mental health in general. The Head to Health website has information, advice and links to free and low-cost phone and online mental health services from some of Australia’s most trusted mental health organisations.įor information, advice and support services visit Blue is a national and independent not for profit organisation working to help people with Depression, Anxiety and related illnesses around Australia. “If you notice that someone has disconnected, reach out and ask them how they are doing as we walk together, side by side over the coming months.” It is one of the proactive tasks that is important for all of us to do each and every day. “Staying connected to your loved ones and your community is fundamental to your mental health and wellbeing at the moment. Whether you have an existing mental illness or have had your mental health challenged, it is important to seek support and treatment as a priority for your overall wellbeing – the support and treatment is available,” Ms Morgan said. “Everyone has and may continue to have their mental health and wellbeing impacted by the pandemic. National Mental Health Commission CEO Christine Morgan encouraged Australians to stay connected, and “walk together, side by side over the coming months.” Talk to your GP, reach out to Beyond Blue or Lifeline, or visit the ,” Health Minister Greg Hunt said. “I encourage all Australians to seek help if experiencing mental ill-health. The mental health impact of the pandemic is also borne out by Medicare statistics, which show a significant uptake of mental health telehealth services. Lifeline and Beyond Blue are reporting a significant increase in the number of people seeking help, and for more complex issues. Through animated characters, the campaign recognises the emotions many people are feeling and illustrates the actions they can take to help themselves feel better. It encourages all Australians to check in with how they are feeling. The How’s your head today? campaign was launched on TV, radio, in shopping centres and venues, online and through social media this week and will continue through to next year. Monash University clinical addiction psychiatrist Dr Shalini Arunogiri says many global and Australian studies have found women’s drinking has increased during COVID-19 at higher rates than men, The Advertiser reported, with the burden of care giving and parenting contributing to the problem. PANDA chief executive Julie Borninkhof said mums were experiencing complex mental health concerns, fuelled by financial pressure, partners being stood down and housing uncertainty. The move comes amid fears over women drinking more alcohol to cope during the COVID pandemic and reports of depression and anxiety “skyrocketing” among expectant mothers.Ĭalls to a helpline run by Perinatal Anxiety & Depression Australia (PANDA) have risen by more than 20 per cent since the outbreak began, The Advertiser reports. The Australian Government has rolled out a COVID-19 mental health campaign How’s your head today?, to urge people to prioritise their mental health, raise awareness about how to identify when something is wrong, and encourage people to seek help.
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